“In a modern life — a life in which there is a superfluity of things to which we are invited to pay attention — it seems normal to turn away from images that simply make us feel bad.”

[Susan Sontag, “Regarding the Pain of Others”, 2003]⠀
The viewer, once in the field of the installation, experiences both frustration and pleasure at the same time, in anticipation of the visual. This expectation is as addictive as any short videos (Shorts, Reels and TikTok).

[synopsis]⠀
In my work, I investigate an information network overloaded with technical algorithms that give the user the ability to shape the conditional content around him or her. Machine algorithms and user-generated algorithms are layered on top of each other and create a sense of an information bubble. The user consuming the content does not receive information as such — he receives only the aura of this content. The essence of the information remains hidden behind the algorithms of social networks, and the expectation of human tension from this information remains unsatisfied.

[concept]⠀
Artist: IgRa (Igor Rafikov) @neotvratimyi
Curator: Mascha Danzis @maschadanzis
Project: HSE ART AND DESIGN SCHOOL (SPb) @hsedesignspb
Year: 2023⠀
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